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March 18, 2021 – Venezia, Italy - OVS, the Italian leading brand of clothing for men, women, and kids, announces the expansion of its offering with the launch of Gap, the iconic brand known for inclusivity, diversity and American optimism, in a selection of stores in Italy and online at ovs.it.
The introduction of Gap is part of OVS’s strategy to enrich their offering with the aim to respond to the needs of an increasingly wider customer base sharing the attention to quality and search for novelty. OVS’s aim is to extend its commercial offer alongside brands that are consistent with its positioning and values.
OVS will launch Gap online, connecting with over 12 million customers, and in a selection of Italian stores. The OVS online store will offer all divisions including women's, men's, children’s and baby. While the Gap shop-in-shop locations will offer the infant and children's collection. Both the online and in-store assortments include the Gap icons that customers know and love, such as denim and logo products for the family.
Gap makes every effort to produce its products responsibly and with respect to the planet that we all share. This similarly aligns with OVS’ company values and desire to integrate more responsible and quality brands into its portfolio.
