Oviesse Store Torino


OVS is the top Italian brand for men’s, women’s, and kids’ clothing, with over 900 stores in Italy and the rest of the world.

Distinctive style, attention to quality, look and constant renewal, are all features of the vast range of products developed by a creative team that regularly works alongside well-known designers and talents from some of the world’s most important fashion colleges.

Today, OVS offers a brand new shopping experience with its online store, as well as providing customers with an increasingly innovative omnichannel experience, thanks to its click&collect service, virtual changing rooms and the interactive totem signs in its stores.

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Oviesse Store Torino - Kids


Category killer and undisputed leader on the Italian market for kids’ clothing, OVS KIDS, with over 300 stores in Italy and the rest of the world, can also boast a market share above 14%. The brand is present in all OVS stores and also as stand-alone stores. Its target consists of kids from 0 to 14 years old, offering competitively priced clothing of the highest quality made with carefully selected raw materials, and developed to combine style and practical wear.

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UPIM Store


Founded in Verona in 1928, Upim is Italy’s family value retailer. It is a reference point for a value for money and accessible shopping to meet the real needs of families. Upim offers a local-based service with a wide range of products, ranging from clothing for the whole family and homecare products. With over 300 stores, Upim can be found in city centres as well as shopping and residential areas.

The Upim Product & Design Department collaborates with designers, product managers and pattern makers to guarantee constantly renewed collections for men, women, kids, and Blukids.

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Upim Blue kids


Blukids is Upim’s clothing brand specifically for kids. It has around 200 stand-alone stores in Italy and internationally, with an average retail area of 100-250 sq m, and it can also be found in 200 Upim stores.

It is a point of reference for a great value, accessible shopping to suit the everyday needs of mums and kids.

Blukids includes collections for baby (0-36 months), kids (2-8 years) and junior (8-14 year), which stand out for their use of natural fibres as well as for being excellent value for money. The product range is completed by underwear, accessories, footwear and toys.

Blukids accompanies kids as they grow, at any moment during the day, from school to special occasions.

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Last modified: 2017 - 03 - 27