Franchising Stores

Opening a franchised clothing store means being able to count on the strength and name of a leading brand like OVS S.p.A., which makes all of its experience available, as well as guaranteeing constant assistance for the start-up and management of the business.


OVS is Italy’s leading brand of clothing for men, women, and kids, with over 1,200 stores in Italy and abroad. OVS is about contemporary, essential Italian style at excellent value for money and a good deal of attention paid to sustainability in the choice of materials and production processes.

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OVS is the undisputed leading company on the Italian market for kids’ clothes and can boast a double-digit market share with its OVS KIDS brand.

The brand is present in all OVS sales points as well as in 450 stand-alone stores in Italy and overseas. Its target consists of kids from 0 to 14 years old, offering competitively-priced clothing of the highest quality made with carefully selected raw materials, and developed to combine style and practical wear. From the Fagottino line, dedicated to babies in their first 36 months, to kids’ clothes for up to 8 years, and on to older kids from 9 to 14 years.

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Founded in Verona in 1928, Upim is an Italian family store and a benchmakr for value for money, convenient and affordable shopping dedicated to the daily needs of families. With over 500 stores, including sales points dedicated to kids’ clothing, it offers a local-based service, with a wide variety of ranges, including clothing for the whole family, beauty care, and homeware.

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Blukids is Upim’s clothing brand specifically for kids. It is a benchmark for accessible, affordable shopping to meet the everyday needs of mums and kids. Blukids accompanies kids as they grow, at any moment during the day, from school to special occasions. Blukids includes collections for baby (0-36 months), kids (2-8 years) and juniors (9-15 year), which stand out for their use of natural fibres as well as for being excellent value for money. The product range is completed by underwear, accessories, footwear and toys.

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A historic brand in home decoration, dedicated to those who love easy, informal, contemporary design to experience every day.

Its collections express different areas within the home, from textiles to tableware and kitchen items, accessories, and complementary furnishing items, with a range of basic products, all offering excellent value for money.

Last modified: 2024 - 03 - 25