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A cutting-edge store offering an omnichannel customer experience
Venice, November 2022. OVS announces the launch of the new Italian website for GAP, a cutting-edge store front, integrated into physical stores for the full omnichannel customer experience
The launch of the website follows OVS’ acquisition, last February, of the stand-alone GAP stores located in Italy, after signing a franchising agreement with the iconic US brand in 2020, which included the insertion of the GapKids brand in OVS stores and the sale of Gap man, woman and kids collections on ovs.it.
Gap-Italia.it is an exciting and dynamic platform, capable of transmitting the best of the brand identity with the aim of making the customer feel at the centre of a shopping experience - virtual and physical - based on the ability to interpret and respond to the desires of the community.
An omnichannel platform that proposes a wide assortment of items, as well as offers of additional services for those choosing this way to shop; these include free shipping (with a minimum 80 euro spend), collection and returns, always free of charge, to all GAP and OVS stores, a dedicated customer service, and the possibility of a vast range, that integrates online sales with in-store availability.
Gap is currently present in Italy with 43 stores, that include direct stores and speciality corners in OVS and COIN, and outlet stores.
