Innovation

Digital transformation is at the heart of OVS’s strategy and involves every area of the business, from e-commerce to omnichannel services, customer relations, and operations. The aim is to create dialogues that are tailored to the customers, making them feel welcome in an area designed with them in mind, whether physical or virtual. That’s why the group has invested in CRM, e-commerce, digitalising its stores in the direction of full, fluid integration between online and offline.